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Beauty Ideals

Since junior high and most prominently since 2005, Alex has been actively questioning and highlighting the media’s and the fashion industry’s visual portrayal of young women in commercials and in public advertisements.

She aims to strengthen young women’s self-esteem through lectures (Life leader Academy Sweden), workshops (Popkollo Summer Camp), articles and magazines, radio (UR – The Swedish Educational Broadcasting Company) and through appearances on TV and in newspaper interviews. One of Alex Hummingson’s TV appearances include an interview on TV4 Uppsala (2011) in the segment “Hälften av tjejerna pa gymnasiet bantar” (“Half of the female high school students diet”).

Alex has had articles published in Aftonbladet, Expressen (honorable mention in 2006), VeckoRevyn, Hallandsposten, Östermalmsnytt (2005), Helsingborgs Dagblad, and many more.

In 2005, Alex took part in the launch tour of Swedish writer, psychologist and behaviorist Mrs. Caroline Eriksson’s book “Normal och Fin” (Natur & Kultur, 2005).

In 2006, Alex received an award and a scholarship from the Dialog-89 Foundation for her “continuous commitment to society and her questioning of current ideals in her provocative performance art and her authorship”.

In 2009, Alex received an Everyday Hero Award from the magazine Amelia (#20/2009).

In relation to her activism, Alex has been interviewed on TV4 Sweden Uppsala (2011), in Upsala Nya Tidning (2011), on Radio Lilith Radio Sydväst 88,9 Mhz (2011), and featured in the UK documentary You Are Beautiful (2021).

Human Rights

In 2005, Alex was a team member of the REFLEX project by The Living History Forum Sweden.

The Living History Forum is a Swedish public authority commissioned by the Swedish Parliament to work with issues related to tolerance, democracy and human rights, using the Holocaust and other crimes against humanity as its starting point.

In support of UNICEF, Alex participated as a walk-on in one of the videos screened during the annual Swedish UNICEF TV Gala in 2008.

In October 2018, Swedish paper Sydsvenskan published an article written by Alex on economic abuse and violence against women in which she also referred to the #metoo and #timesup movements.

Alex is a proud supporter of the American Wild Horse Campaign and the Two Oceans Aquarium in Cape Town. She is also a World Wildlife Fund Partner in Conservation.

A selection of former engagements

Between the years 2005 and 2006, Alex was a columnist at, a website run by the Swedish Department of Consumer Services. She contributed to and was featured on the CD and in the magazine “Jag:konsument – ett praktiskt material om unga konsumentfrågor” (2005), Department of Consumer Services, Sweden.

Between the years 2005 and 2008, Alex interviewed acts and reviewed singles and albums for Chili Magazine (Åkesson & Curry, Editor-in-chief: Mats Janson) iss. #05/2005-#01/2008. During this time, Alex was also a board member of Miljonkulturell Ungdom – Million Cultural Youth (2007 – 2008).

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